Content Strategy for Small Business
Perhaps you are someone that does the last minute post, trying to think of something on the run. Perhaps you don’t even bother anymore. Or perhaps you’ve noticed that your engagement just isn’t growing, but you’re just not really sure how to go about fixing that.
Whatever stage you are at, building a content strategy for you and your business will
Ensure that you never run out of ideas of what to post
Get really clear about your business goals and values
Attract your dream customers and build your following
The thing is… You wouldn’t start a podcast by just jumping on and starting to talk, hoping for the best. There’s a lot of planning and preparation to be done to get to that point. As there is for socials - IF you want it to work for you.
I’m not going to lie. It is a bit of work to get this right. You will need to set time aside to do this. But I’ll be right there with you, coaching you through it.
A bit about my background in this area…
Over the past 6 years I’ve worked in roles in communication and marketing, in addition to owning my own photography businesses. I’ve also studied communication at a postgraduate level, in particular, social media strategy. In addition to this - I just simply love this stuff, and I’m always keeping up to date with upcoming changes.
What’s included…
Complimentary 15 minute discovery call to find out about you, where you are at, and ensure that this course is the right fit.
Fleurieu Creative Content Strategy Workbook, covering topics such as auditing your social media profile, identifying your dream customers, creating content pillars, identifying your value pillars, discovering your content ideas, nailing your captions/hooks/CTAs, content batching, AND understanding your engagement analytics.
4x 60 minute social media coaching sessions - these will be held at different stages of the workbook to ensure that you are on the right track before moving onto the next section. It is preferred that these are scheduled no more than 4 weeks apart.
Follow up social media audit (3-6 months after completing workbook) to discuss progress, any challenges, and refresh on anything that you would like to revisit. See below for details of what is included in the audit.
Investment $950
For those that have already established a content strategy, but just need someone else to assess what’s working and what could be improved. Whether you don’t have the time for doing a deep dive of your analytics, or you would just like an outside perspective on how it’s all going, the Social Media Audit will ensure that you identify areas for improvement and continue to grow your engagement.
What’s included:
15 minute discovery call to ensure that the audit is the right choice for you
Detailed report that covers what is working and where tweaks may need to be made
30 minute consultation to go through the report findings and discuss your actions going forward
Investment $350
Social Media Audit
For those that want to have someone with social media experience offer some perspective of how it all looks from the outside. The express audit does not include analysing page insights, but gives an overview looking at areas such as profile, content choices, imagery, and captions. You will receive a detailed report with recommendations in each of these areas.
Investment $150